Happy new year! as we head into 2017, we have 12 months of opportunity ahead of us. With all that runway, and lots of goals to accomplish, how do you plan to move the needle this year? Consider adding a few modern marketing strategies to your game plan this year. Here are a few to consider whether your goals are to drive awareness, leads or revenue. If you're wondering what modern marketing is, in a nutshell, it's marketing that is measurable, scalable and accountable. But you can read more about how we define what modern marketing is here. 

Modern, measurable marketing. Sounds like a catchy tagline. But what is modern marketing? Great question. At Lake One we have a strong opinion about what modern marketing is and are often asked about it. Whether it's what exactly would you say you do? 

The landing page is the conversion foundation to your lead generation machine. No matter your industry, creating a landing page that conveys a strong offer and incents conversion is critical to driving opportunity. In fact, Marketing Sherpa research points to a 94% effectiveness rating for both B2B and B2C companies leveraging landing pages. 

While it's always a good idea to test and evolve your conversion funnel, including your landing page, where should your landing page get started? What are some of the best practices for creating a landing page that converts?

Here are some key compenents of highly functioning landing pages. 

Want the tips to go? Download our guide to building a lead generation machine. 

Last week we pulled together our favorite articles from across the digital marketing community. All articles looked forward at what 2016 might hold for digital marketing. Today we look ahead at where we think credit unions are going in the year ahead. These are some of the trends you'll see us discuss on this blog in the year ahead.

The holidays have come and gone in a flash. Left in their wake is a new year.  A clean slate. No matter where you are in your credit union's digital marketing journey, the year ahead is loaded with potential. As the year unfolds, we'll see new tools, tactics and strategies for reaching new members and growing share of wallet.

Happy New Year!

Reaching millennials isn't a hidden, hot topic among credit unions. It's all hanging out there and has been for quite some time. In a July 2015 Focus Report, the Credit Union Times dives into different ways of thinking about Gen X and Gen Y and their roles as members, employees and board members. Credit Union Consulting Group Founder & CEO, Ryan Ruud, shares perspectives that instead of trying to reach younger generations, credit unions should look at what can be learned about these generations that will influence the entire member experience regardless of generation.

One of the most frequent digital marketing questions credit unions ask us at the Consulting Group is how can my credit union improve its organic search presence.

I've said in the past that I think content marketing is one of the greatest opportunities facing credit unions and other financial institutions when it comes to digital marketing. It serves both acquisition and retention efforts and is fuel to both increased organic search and paid advertising efforts.

I've written off and on about credit unions and millennials. I've had the privilege to speak to credit unions and leagues/associations on the topic. Mostly, I think because I'm unabashedly a Millennial myself. Albeit on the older end of the spectrum.